Mise en scène, a South Korean hair care brand, has been making significant strides in the Asian market over the past few years. After its successful launch in Singapore in 2020, the brand has been expanding its offerings in the region, including its latest product, Easy Speedy Foam Colour.
“In modern beauty, time is the ultimate currency. From streamlined skin care rituals to less-is-more makeup, today’s routines are all about doing more with less. The industry is evolving, and with it, the demand for speed and performance.”
For those familiar with South Korean beauty trends, mise en scène may be a name to recognize. In 2018, the brand made its mark in Taiwan with its flagship product, Hello Bubble, a popular bubble shampoo that gained widespread acclaim for its effectiveness and affordability.
- The brand continued to expand its reach to new markets in 2020, entering Singapore, Malaysia, and Thailand.
- The success in these markets led to a strategic plan to enhance its range, leading to the launch of Easy Speedy Foam Colour.
Mise en scène claims that Easy Speedy Foam Colour is a game-changer in the hair dye market. Its innovative one-touch design makes it possible to achieve a vibrant, even hair color in just 10 minutes. With its proprietary high-density bubble technology and patented system to amplify color payoff and longevity, the product is designed to deliver high performance without using harsh chemicals or artificial fragrances.
- Soap grass leaf extract:
- To help prolong color wear, allowing for longer-lasting results.
- Green tea:
- For hydration, helping to nourish and protect the scalp.
- Kale leaf:
- To provide a soothing effect and help reduce irritation.
The product’s unique bottle design allows for an easy, one-touch application. With the built-in mechanism, the dye and oxidizing agent are mixed with a single press of the button. This innovative feature makes it effortless to use the product, perfect for those with limited time but a passion for beauty.
| Argan oil | Elevate and protect natural shine |
| Olive oil | Provide deep, nourishing moisture |
| Jojoba oil | Lock in hydration |
| Marula oil | Enrich hair with moisture and antioxidants |
| Apricot oil | Soften scalp irritation and dryness |
| Coconut oil | Improve hair texture for a smoother appearance |
| Camellia oil | Maintain optimal oil-water balance for long-lasting hydration |
According to the brand, the Perfect Serum Original is designed to work in harmony with Easy Speedy Foam Colour. The former is perfect for post-color care, providing a variety of benefits to hair and scalp, including nourishment, hydration, and protection. The seven natural oils blended in the serum help to:
Hydrate and nourish hair and scalp, leaving them soft and silky. Elevate and protect natural shine, while also helping to reduce irritation. Maintain optimal oil-water balance to achieve long-lasting hydration.
Mise en scène products can be found in Singapore at Amorepacific Hair and Body Shop on e-commerce platforms LazMall and Shopee Mall. The brand also has a presence in online and physical stores of Watsons and FairPrice.
In the hair care market, mise en scène offers an alternative to traditional self-dyes that require bowls, brushes, and complicated steps. With Easy Speedy Foam Colour, the brand is catering to those seeking speed, ease, and high-performance results. The product’s plant-based formula and innovative design make it a standout in the market, offering a new standard for at-home grey coverage. Mise en scène’s expansion into Singapore and its latest product launch demonstrate the brand’s growing presence in the Asian market, solidifying its position as a leader in South Korean hair care.
